Every business leader wants his people to be engaged on the company mission. We want all staff being passionate to engage clients. Employees love to be on a winning team. Engaged clients buy more and are willing to pay more thus bringing stronger results to the company.
Although this is what business leaders want, they only get what they tolerate! So, if you tolerate mediocrity, lack of passion, win-lose attitude and avoidance behaviors, you will not create a Winning Culture.
Engagement is about everyone in the organisation being empowered, energetic, committed and driven. This is about creating a high energy climate were people are more creative, outgoing and action oriented. This way the organisation is more productive, teams have more pushing power and individual members of this company are way more effective.
Having energy is key for doing business and winning in the marketplace. On low energy your thinking quality goes down. People want to buy feeling, state and identity rather than just a product. This explains the success of Apple, Nike & Tesla. People buy your products and become clients because they like the brand and its engaging employees.
To make sure people want to do business with you, you just need to add more value and meet more needs of your clients: that is the secret. And this is how you build a Winning Culture. Success is not about ego, status, fear and pressure; these are not business accelerators. It really is about connection, engagement, trust and relations; these are the key elements of winning.
Erik founded management consultancy firm The Next Level in 2002 and is an Associate Professor at IE Business School in Madrid. He is also an executive Director at Presidents Institute which is based in Copenhagen. In 2018 Erik interviewed former UK Prime Minister David Cameron live on stage during the Breaking Barriers Summit before a 2000+ audience. Erik has extensive consulting experience with international management teams and boards. He has worked on a wide variety of assignments in more than 30 countries in Europe, Middle East, Africa, Asia & the Americas.
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Lessons I learned from my son who decided to join the Marines.
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